Who we are:
DEVAR is an innovative technology company and a leading producer of augmented reality content in the fields of education and entertainment. We believe that the development of digital technologies and their integration into the world around us will make our lives better, easier and more productive.

Our major focus is augmented reality books, toys and cartoons. We work with big brands, such as Hasbro, Mattel, Rovio and Nickelodeon, to bring world-famous characters to life in augmented reality. Our published products include AR coloring books, story books, activity books, learning books, encyclopedias, posters, brainteasers and much more.

DEVAR develops educational products with augmented reality that revolutionize the way that we learn about the world around us. Complex ideas and theories become simple and easy-to-understand, thanks to visual and interactive 3D models. Our STEM based cross-curricular approach helps promote critical thinking, problem solving and creativity, while helping to prepare today's digital generation for their future careers. Our products promote deeper investigation into a topic and help students to make connections between different subjects independently.
Where we are located:
Today DEVAR is an international technology company specialising in the development and production of Augmented Reality content for publishing, education and entertainment. The company has branches in the United States, Europe, and Asia.
Our mission:

DEVAR was one of the first companies to embrace the book market and begin integrating AR with publishing, particularly in children’s books and licensed content.

Today our biggest challenge is to overturn the traditional mindset, and to encourage innovation and more contemporary publishing. AR does not take away from publishing, it adds to it. It adds a new level of engagement, it adds educational elements and offers a higher degree of entertainment.  AR is not a digital add-on or solely a marketing element; it is integral and supports the book in its own right across every page.

Scaled AR assets reduce cost and increase speed to market, pre-approved licensed content also adds value at speed.  Innovation, adoption and mutual support are the cornerstones of success in an growing AR market.

AR now needs to be part of a business strategy, the market has never been so competitive; the consumer is key and when faced with a book with or without AR we know which choice they will make.

Augmented Reality has an incredible ability to create new worlds. It brings out positive emotions with children and adults alike. We believe that the development of digital technologies and their integration into the world around us will make our lives more productive. That is why we create our products with the ‘helpful reality’ concept in mind. It means that any object and space enhanced with Augmented Reality acquires a new functional use and improving and enhancing our life.

Our goal is to make lives of every tenth family on the planet in 200 countries better, easier and more convenient with the Helpful Reality by DEVAR.

How we work:

We work with leading licensors and publishers in the pursuit of successfully bringing AR to the market. We deliver unique, and importantly, viable business solutions that are bespoke, tailored and cost effective.

We can add Augmented Reality to any book with a multitude of animation mechanics including audio integration.

AR is not new, our goal is to reduce the cost and the barriers to entry by offering packaged scalable solutions.  AR awareness will reach new heights this year, support and spend by Apple, Google and Samsung will deliver much greater consumer awareness - we and our partners are in prime position (at the beginning of this growth curve) in delivering AR to the consumer.

This website is as easy to use as a general e-store with a clear product range and a shopping cart. Buying a license has never been this simple! Just choose a distributional region and see what products are available there, then put them into a cart, add custom design, make a payment, sign a contract and get your AR business started. For authorized partners we provide an even easier scheme for making a purchase.

Our results by now:

DEVAR entered the publishing market with our first Augmented Reality colouring book in 2015 aimed at children 3+.

The range of titles grew very quickly expanding to include encyclopedias, numeracy and literacy formats and storybooks.

At present, DEVAR has more than 100 titles published. In addition to its own range DEVAR is also a partner with leading global brand owners including Hasbro, Mattel and Nickelodeon.

We operate in 40 countries, and more than 4 million copies of our books have been sold!

Devar app:
Devar is an educational augmented reality platform for kids ages 3 to 13. It's free and available both for Ios and Android. It includes over 300 interaction mechanics with AR objects, as well as proprietory computer vision system, custom pages for publishers and partners, live characters and the brand new edutainment content. We release updates every week to add new features, and to ensure smooth user experience for our customers.

Exclusive rights to create content for the most famous brands:
Devar has been chosen as the exclusive contractor for the high quality AR content by numerous big brands including My Little Pony, Transformers, Hanazuki, Equestria Girls, Barbie, Hot Wheels, Angry Birds, Fixies, Kikoriki and many others.

We create, promote and offer our products for brands all over the world!

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