Augmented reality is the technology that expands our physical world, adding layers of digital information onto it. Unlike Virtual Reality (VR), AR does not create the whole artificial environments to replace real with virtual one. AR appears in direct view of an existing environment and adds sounds, videos, graphics to it. The term itself was coined back in 1990, and one of the first commercial uses were in television and military. With the raise of Internet and smartphones, AR rolled out its second wave and nowadays is mostly related to interactive concept.
Augmented reality has become commonplace in a society where everyone has a screen in a pocket. You can see a sci-fi dream is real, and now we live in the world where information appears right in front of our eyes.
Augmented reality provides an opportunity to experience things and events firsthand. It allows kids to interact with things that don’t exist anymore or are too difficult and dangerous to see in the real world, such as extinct or poisonous animals, viruses, vanished civilizations, space objects and so much more. With augmented reality the possibilities for learning are truly endless.
The first applications of augmented reality were actually geared towards improving human performance in the workplace. Today AR is widely used in Entertainment, Healthcare, Retail and Marketing, Education, Military, Travel and Tourism, Automotive, Industry/Manufacturing, Fashion, Music, Live events.
AR presents a number of avenues for companies to engage their target customers. For now, it’s up to businessmen to be proactive in their pursuit of AR innovation.
Two major tech companies in mobile, Samsung and Apple, clearly show their dedication to AR and adoption of the technology by releasing AR-compatible mobile gadgets, and offering SDKs for AR development (ARkit for Apple devices and ARCore for Samsung devices).
AR relies on existing mobile behaviors that users are comfortable with, such as using the camera. The growing affordability and availability of AR apps in mobile devices is a prime factor driving the market growth. Many companies (Coca-Cola, Wal-Mart, Tesco, IKEA etc.) are investing in the advanced AR solutions, enabling them to improve client experience, enrich business expansion, and increase the revenue. Major companies such as Microsoft, Google, Samsung, Apple, Sony, and Nintendo, are investing in the incorporation of AR technology into their products and offering enhanced gaming features to the customers.
We began as AR developers and have evolved a great deal since our launch.
Unique multilingual AR platform
More than 4,000,000 books sold
Partners in 40 countries
Over 200 employees
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